237131_A2_Week9 _ Glossary _04/10/2016.

Words and definitions are gathered from  “Ngā tikanga o te marae” (Rawinia Higgins and John C. Moorfieldo) and maoridictionary.co.nz

Hui – to gather, to meet, to assemble

Manuhiri – visitors, guest

marae ātea – courtyard

wharenui – meeting house, where guests are accommodated

waerea – protective incantation (series of words said as a magic charm or spell)

karakia – to recite ritual chants, say grace, pray, recite a prayer, chant.

mākutu – ability to inflict physical or physiological her or death through spiritual powers.

wero – a challenge delivered by the tangata whenua to the visitors to determine the nature of the encounter.

Tangata Whenua – at home, to be natural

taki – dart

waewae tapu – newcomer, rare visitor.

karanga – to call, to shout, to summon, to call out.

whaikōrero – formal speech

whakaeke – to attack, insult, invade, alight.

haka pōhiri – welcoming haka, ceremonial dance.

rau – green leaves

paepae – orators’ bench

whakaaraara. – warning call

tau- year, age

tauparapara – incantation to begin the speech

whare tipuna – ancestral house

mate – dead

kawa – protocols

koha – gifts or tokens of appreciation

whakanoa – to remove tapu

tangi – to cry, to mourn, weep, weep over.

waiata – to sing

harirū – to shake hands

manaakitanga – generosity, kindness, hospitality

manaaki – to support, take care of

pepeha – to say, exclaim


237130_A2_Week6_Task#2_Analysis Ideology_27/04/2016.

Images and Ideology and What is Ideology?

1. Define ideology in 30-75 words and situate in your glossary.

Ideology is the ideas around society or politics based on social theory, it can invert and obscure the way things are and thinking of ideas that are detached from history. Ideology helps to define and understand how current politics and society works and stating it as a natural and unchangeable thing. Ideology is always working when it comes to personal and naturalized situations.

2. Refer to one of your selected visual texts to explain why you think ideology is an important consideration when analysing this visual text. (30-75 words)

Velázquez, Diego. Las Meninas. 1656. Museo Nacional Del Prado, Spain. Artstor. Web. 21 Apr. 2016.

Velázquez, Diego. Las Meninas. 1656. Museo Nacional Del Prado, Spain. Artstor. Web. 21 Apr. 2016.

Ideology can come into play when thinking about who is being shown within this image. With ideology being the idea of politics and society based on social theory, we can see the politics of the image being the royal family of Prince Philip IV of Spain. Ideology can help during analysis of this visual text because it can help us to understand ideas through politics and where these people within the image would have stood in society.

Reflection : will you use this as a draft for an essay paragraph?

I think that I could use some of the ideas from this paragraph but I don’t think this would be a good structure for my essay. From this I can take the ideas around ideology and think about them when analyzing the visual text used for each paragraph, then use these ideas when writing my overall essay paragraph.

Texts Referenced and Link to Video:


(Cartwright, Lisa. “Images and Ideology.” Practices of Looking: An Introduction to Visual Culture. By Marita Sturken. New York: Oxford UP, 2009. 22-26. Print.)

(NovaraMedia. “What Is Ideology? – Terms of Engagement.” YouTube. YouTube, 29 Nov. 2015. Web. 26 Apr. 2016.)

237130_A2_Week4_Task#3G_ Glossary _14/04/2016.

Define x3 key concepts or terms: 

Mirzoeff’s Terms:

  1. Image – The interface of the way we think we look and the way others see us, or could mean a physical image.
  2. Performance – Where someone inside the image is trying to prove a point through creating a dramatic effect(s)
  3. Role-playing – The way that the artist has shown an idea in relation to their gender, sexuality, race or class.

My own Terms:

  1. Image – The way we want people to see us, or how we want to been seen as a person. Whether that may be showing personal status in society, this is commonly seen in teenage society.
  2. Performance – As an artist, every image is an performance. It has to create a different type of mood or effect on the viewing audience. It has to leave some type of impact about what is being portrayed.
  3. Role-playing – Through using what they might or might not have been given, artists are able to role-play into new characters or personas. This creating  a new way of portraying someone who is actually you.

Texts Referenced:

(Mirzoeff, Nicholas. “Chapter One. How to See Yourself.”. How to See the World. London: Pelican, 2015. 31-69. Print)



This is a glossary containing key terms/wording to help my understanding of Communications in Creative Cultures.

Visual Text – As stated by Ruszkiewicz, Anderson, and Friend, text is something that deliberately made by humans to convey an idea, a message, or even a feeling. (9) From this visual text could be defined as being humans communicating through a visual media.

World View in relation to Audience – Ruszkiewicz, Anderson, and Friend state that it is about the relationship between the audience and creator. (15) As time passes, new audiences bring differentiating perspectives of books, movies, buildings etc. The new audience reads them differently, the audience appreciation alter the work themselves. Together the audience and creator create this world view. (20)

Naming – Is used for us humans to be able to understand the a visual appearance of something. What we use to identify a certain object.

Describing – Is explaining to others what we have seen or experienced. Using certain language depending on the chosen audience or situation of a conversation.

Contextualising – Is being able to understand, comprehend and identify the context of an object. Understanding the conditions that were there when the was being made/created.

Analysing – A way of being made aware of significant aspects of an object. Being able to use multiple  ideologies to analyse an object.

Context – Context is when we are able to understand the meaning around every word, image or artifact. We want to understand context so we are able to understand the reasoning behind a work and what goals were trying to be achieved. Context is also understanding where the object or text stands in the world. How does it connect between the past and the future.

Texts Referenced:

(Ruszkiewicz, John J., Daniel Anderson, and Christy Friend. “Reading Texts.” Beyond Words: Cultural Texts of Reading and Writing. 3rd ed. Boston: Pearson, c2012. 9-34. Print.)

(Clarke, Michael. “Language and Meaning.” Verbalizing the Visual: Translating Art and Design into Words. Lausanne, Switzerland: AVA Publishing, 2007. 20-25. Print)