237130_A1_Week3_Task#3_Draft Two_23/03/2016.

Critical Response – Draft Two 

(images not included)

Text is something deliberately made by humans to convey an idea, a message or even a feeling (Ruszkiewicz, Anderson, Friend. 9). From this, I believe that I can define visual text as humans communicating through a visual media. It is important to understand that art and design is a way of stating or communicating an idea or feeling. To me, critical thinking is being able to understand how a visual text fits into the world and how we humans think about the certain ideas being portrayed. When looking closely and critically, you need to engage with the visual text, be able to understand where it stands within your own personal opinions or beliefs. When it comes to the processes need to think critically and look closely at visual texts, we need to understand how the internet influences visual texts and also the context which the text was made in.

When it comes to viewing visual texts online, the Blue Marble image is a prime example of how the internet influences visual texts. The image to the right is now one of the most accessed images on the digital photo archive. So what does this say about the current use of visual texts online? In 2012, more than a third of the world’s population had access to the Internet (Mirzoeff, 5), showing that a third of the general population is able to access thousands of visual texts through an online means. Mirzoeff states that ‘one of the most notable uses of global network is to create, send and view images of all kinds, from photographs to video, comics, art and animation.’ (6). Through this quote I am able to understand the use of visual images online, that connectivity is very important when critiquing a visual text. Overall to be able to critically think about an image, we have to share the ideas of others around us, in this case people form the internet. We need to be able to look closely at the image and be able to view the visual texts in certain environment to be able to create a valued personal opinion.

Context is important when creating a visual image, we have to use critical thinking to understand the context behind a visual text.  When trying understand the context of a visual text, we need to be aware of the context in which it was designed, produced, used and understood, yet these factors, once contributed to a fuller understand and appreciation (Clarke, 25).  For example, when doing visual analysis of a light box from the ‘Romance’ series by Richard Shepherd I found myself feeling confronted by the image, I needed to understand the context behind the image before coming to a final conclusion. As stated by Shepherd, the Romance series is a collection of images taken from live broadcasted television, it refers to how television dominates our everyday lives (“A New Romance on Courtenay Place.” News. 19 Nov. 2015. 16 Mar. 2016.). From learning about the main concept behind the image, I am able to put this image into context and think critically about how this image fits into everyday society and what it is conveying about the modern life.

Through being able to understand how to critically think and look closely at visual texts, shows the important connection between these processes. Being able to understand the use of the internet and being able to understand the context of a visual text is important processes to use when thinking critically and looking closely. These processes are important to engrave into art and design processes.

Texts Referenced:

Ruszkiewicz, John J., Daniel Anderson, and Christy Friend. “Reading Texts.” Beyond Words: Cultural Texts for Reading and Writing. 3rd ed. Boston: Pearson, c2012. 9. Print.

Tangaere, Bridget. “237130_Week1_Task#2_Initial Position_07/03/2016.” Bridget T Creativity. WordPress.com, 06 Mar. 2016. Web. 22 Mar. 2016.

Mirzoeff, Nicholas. “Introduction”. How to See the World. London: Pelican, 2015. 3-7. Print.

Annals, Alison, Abby Cunnane, and Sam Cunnan. “Working with Images and Ideas.” Saying What You See: How to Write and Talk about Art. North Shore, N.Z.: Pearson Ed. N.Z., 15. Print

Clarke, Michael. “Language and Meaning.” verbalising the Visual: Translating Art and Design into Words. Lausanne, Switzerland: AVA Publishing, 2007. 20-27. Print

Tangaere, Bridget. “237130_Week2_Task#4_Visual Text Analysis_17/03/2016.” Bridget T Creativity. WordPress.com, 17 Mar. 2016. Web. 22 Mar. 2016.

Tangaere, Bridget. “237130_Week2_Task#1_Field Trip Site Description and Analysis – Site One_15/03/2016.” Bridget T Creativity. WordPress.com, 15 Mar. 2016. Web. 22 Mar. 2016.


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