237130_A1_Week3_Task#3_Draft Three_23/03/2016.

Critical Response – Draft Three

(images not included)

Text is something deliberately made by humans to convey an idea, a message or even a feeling (Ruszkiewicz, Anderson, Friend. 9). From this statement, I believe I can define visual texts as being humans communicating through a visual mean. It is important to understand that art and design is a way of stating or communicating an idea or feeling. To me, critical thinking is being able to understand how a visual text fits into the world and how we humans think about the certain ideas being portrayed. When looking closely and critically, you need to engage with the visual text, and be able to understand where it stands within your own personal opinions or beliefs. As part of the process needed to think critically and look closely at a visual text, is the use of internet when it comes to visual images and understanding how context is important when a visual image created.

When it comes to viewing visual texts online, the Blue Marble image is a prime example of how the internet is useful in spreading awareness of visual texts. The image to the right is now one of the most accessed images on the digital photo archive. So what does this say about the current use of viewing visual texts online? In 2012, more than a third of the world’s population had access to the Internet (Mirzoeff, 5), showing that a third of the general population is able to access thousands of visual texts through an online means. Mirzoeff states that “one of the most notable uses of global network is to create, send and view images of all kinds, from photographs to video, comics, art and animation.” (6). Through this quote I am able to understand the use of visual images online, that connectivity is very important when viewing and critiquing a visual text. Overall to be able to critically think about an image, we have to share the ideas of others around us, in this case people from the internet. We need to be able to look closely at the image and be able to view the visual texts in certain environment, to be able to create a valued personal opinion.

Context is important when creating a visual image, we have to use critical thinking to understand the context behind a visual text. When trying to understand a visual text, we need to be aware of the context in which it was designed, produced, used and understood, yet these factors, once contributed to a fuller understand and appreciation (Clarke, 25).  For example, when doing visual analysis of a light box from the Romance series by Richard Shepherd. I found myself feeling confronted by the image, as I needed to understand the context behind the image before coming to a final conclusion. As stated by Shepherd, the Romance series is a collection of images taken from live broadcasted television, it refers to how television dominates our everyday lives (“A New Romance on Courtenay Place.” News. 19 Nov. 2015. 16 Mar. 2016.). From learning about the main concept behind the image, I am able to put this image into context. I can think critically about how this image fits into everyday society and what it is conveying about modern life.  I am also now able to understand how this part of the process is important in art and design.

Through being able to understand how to critically think and look closely at visual texts shows important connections between these processes. Being able to understand the effects of the internet on visual texts and how context is important when viewing a visual text shows how these important processes are used when thinking critically and looking closely. These processes are important to engrave into working in art and design.

Texts Referenced:

Ruszkiewicz, John J., Daniel Anderson, and Christy Friend. “Reading Texts.” Beyond Words: Cultural Texts for Reading and Writing. 3rd ed. Boston: Pearson, c2012. 9. Print.

Tangaere, Bridget. “237130_Week1_Task#2_Initial Position_07/03/2016.” Bridget T Creativity. WordPress.com, 06 Mar. 2016. Web. 22 Mar. 2016.

Tangaere, Bridget. “237130_Week2_Task#4_Visual Text Analysis_17/03/2016.” Bridget T Creativity. WordPress.com, 17 Mar. 2016. Web. 22 Mar. 2016.

Tangaere, Bridget. “237130_Week2_Task#1_Field Trip Site Description and Analysis – Site One_15/03/2016.” Bridget T Creativity. WordPress.com, 15 Mar. 2016. Web. 22 Mar. 2016.

Mirzoeff, Nicholas. “Introduction”. How to See the World. London: Pelican, 2015. 3-7. Print.

Annals, Alison, Abby Cunnane, and Sam Cunnan. “Working with Images and Ideas.” Saying What You See: How to Write and Talk about Art. North Shore, N.Z.: Pearson Ed. N.Z., 15. Print

Clarke, Michael. “Language and Meaning.” Verbalising the Visual: Translating Art and Design into Words. Lausanne, Switzerland: AVA Publishing, 2007. 20-27. Print


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