This is a glossary containing key terms/wording to help my understanding of Communications in Creative Cultures.

Visual Text – As stated by Ruszkiewicz, Anderson, and Friend, text is something that deliberately made by humans to convey an idea, a message, or even a feeling. (9) From this visual text could be defined as being humans communicating through a visual media.

World View in relation to Audience – Ruszkiewicz, Anderson, and Friend state that it is about the relationship between the audience and creator. (15) As time passes, new audiences bring differentiating perspectives of books, movies, buildings etc. The new audience reads them differently, the audience appreciation alter the work themselves. Together the audience and creator create this world view. (20)

Naming – Is used for us humans to be able to understand the a visual appearance of something. What we use to identify a certain object.

Describing – Is explaining to others what we have seen or experienced. Using certain language depending on the chosen audience or situation of a conversation.

Contextualising – Is being able to understand, comprehend and identify the context of an object. Understanding the conditions that were there when the was being made/created.

Analysing – A way of being made aware of significant aspects of an object. Being able to use multiple  ideologies to analyse an object.

Context – Context is when we are able to understand the meaning around every word, image or artifact. We want to understand context so we are able to understand the reasoning behind a work and what goals were trying to be achieved. Context is also understanding where the object or text stands in the world. How does it connect between the past and the future.

Texts Referenced:

(Ruszkiewicz, John J., Daniel Anderson, and Christy Friend. “Reading Texts.” Beyond Words: Cultural Texts of Reading and Writing. 3rd ed. Boston: Pearson, c2012. 9-34. Print.)

(Clarke, Michael. “Language and Meaning.” Verbalizing the Visual: Translating Art and Design into Words. Lausanne, Switzerland: AVA Publishing, 2007. 20-25. Print)



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